
EWC 2024
Jameel Motorsport Joins Forces with Esports World Cup for a Two-Year Partnership
Jameel Motorsport, part of Abdul Latif Jameel Motors, has teamed up with the Esports World Cup Foundation (EWCF) for an epic two-year partnership that’s set to shake up both virtual and traditional motorsports. This collaboration is all about pushing boundaries, creating unforgettable experiences, and living the mantra: “Compete to Succeed.”
What to Expect?
As a founding partner of the Esports World Cup (EWC), Jameel Motorsport is bringing the thrill of motorsports to life like never before. Here’s what fans can look forward to:
- High-speed karting tracks
- Sim racing and VR experiences
- Skill-based challenges to test your racing reflexes
- Interactive exhibits for visitors of all ages
At the heart of it all will be the Jameel Motorsport Park—a family-friendly zone designed for motorsport and gaming enthusiasts alike. Whether you’re a fan of real-world karting or virtual racing, this space blends both worlds seamlessly, offering fun for everyone. Plus, attendees can shop for exclusive merchandise from Toyota, Rally Jameel, GR, and Jameel Motorsport to complete the experience.
Driving Vision 2030
Peter Aberle, CEO of Abdul Latif Jameel Motors, shared his excitement:
“This partnership with the Esports World Cup Foundation reflects our commitment to creating engaging experiences that align with Vision 2030’s goals. Together, we’re here to inspire and empower the next generation of gamers and racing enthusiasts in Saudi Arabia and beyond.”
Blending Virtual and Real Racing
From fully branded karting activations to cutting-edge sim racing, this partnership brings fans closer to the action and excitement of motorsports. Whether you’re competing, watching, or simply soaking in the energy, the Esports World Cup is set to be a must-visit destination for families, gamers, and speed lovers alike.
Ralf Reichert from the Esports World Cup Foundation added:
“We’re thrilled to welcome Jameel Motorsport to the EWC family. Together, we’re creating unforgettable experiences for racing fans and gamers around the globe.”
Get ready to experience the future of motorsports—where speed, skill, and technology collide! Stay tuned for more updates as Jameel Motorsport and the Esports World Cup rev up for this exciting journey. 🚀🏁