EWC 2025

Jameel Motorsport made its return to the Esports World Cup for the second year, once again as a Founding Partner, and this time we came determined to make an impact.

From the adrenaline-charged Supra Drift Stunt along Riyadh Boulevard to immersive, hands-on experiences at the Jameel Motorsport Park, our presence seamlessly blended the thrill of motorsport with the energy of gaming to create an unforgettable experience. With more zones, more influencers, and more content than ever before, EWC 2025 marked a defining moment for Jameel Motorsport in the world of Esports.

At Jameel Motorsport, we believe competition drives progress – in gaming, in motorsport, and in life. That’s why we came back to EWC with our core message: Compete to Succeed.

Over seven weeks, more than 140,000 visitors joined us to experience the full spectrum of racing excitement, from karting and motion simulators to RC challenges and creative booths, making Jameel Motorsport Park one of the busiest and most visited attractions of EWC 2025.

Core Attractions Included:

• Karting Challenge: Real kart racing in a live time-trial format.
• Motion Simulators: Advanced rigs bringing the virtual race to life.
• RC Track: Precision and fun with GR-branded RC racers.
• Car Livery Studio: Gamers digitally designing their dream liveries.
• Merch & Mini-Challenges: Limited-edition drops to grab or win live.
• Painting Station: Future racers hand-painting mini GR helmets and cars.
• Trophy Display: Showcasing the real trophies behind our motorsport. legacy.

THE STUNT

Jameel Motorsport is part of Abdul Latif Jameel Motors, the authorized distributor for Toyota in Saudi Arabia since 1955 and Lexus since 1989. It has been translating Abdul Latif Jameel Motors’ motorsport legacy, beginning in 1997 into impactful initiatives such as the Saudi Toyota Championship. It is also pioneering opportunities for women in Rally Jameel, while embracing innovation in gaming, with collaborations linking the world of motorsport and esports. Today, Jameel Motorsport is playing a pivotal role in shaping the future of motorsport both within the Kingdom and on a global scale. Aligned with Saudi Arabia’s Vision 2030, Jameel Motorsport is committed to driving social and economic growth through motorsport by nurturing emerging talent, supporting high-profile events, and empowering women’s participation in the Kingdom’s sporting scene.

Jameel Motorsport roared into EWC 2025 with a stunt that turned heads and rewrote the rulebook. A souped-up GR Saudi-branded Toyota Supra drifted through Riyadh Boulevard. In a moment that electrified the city, we brought the thrill of motorsport to the heart of one of its most iconic public spaces, marking our arrival not just with presence, but with purpose. The Boulevard, became our canvas to showcase how our motto, Compete to Succeed, truly defines us as we pushed the limits, embraced risk, and made bold moves that others wouldn’t dare.

More than a spectacle, the stunt was a statement – Jameel Motorsport is here to compete