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Gamers8 2023 (G8)

Jameel Motorsport Partners with Gamers8: The Land of Heroes

Big news for gamers and car enthusiasts! Jameel Motorsport has teamed up with the Saudi Esports Federation as a strategic partner for Gamers8: The Land of Heroes—the world’s biggest gaming and esports festival. This initiative, originally managed by Abdul Latif Jameel Motors, is now under the umbrella of Jameel Motorsport, marking a first-of-its-kind collaboration in Saudi Arabia, where the automotive and esports worlds officially collide.

Starting July 6, 2023 at Boulevard Riyadh City, Gamers8 ran for eight weeks, bringing together elite gaming tournaments, concerts featuring top global artists, and a variety of fun activities.

What’s Jameel Motorsport Bringing to the Table?

Jameel Motorsport is taking center stage with engaging activities tailored for young audiences. They’ll also shine a spotlight on the GR MENA Cup—the regional final of Toyota’s GR GT Cup, an epic esports tournament for digital racers. This thrilling competition kicks off in October in Jordan, with the best racers advancing to Japan in November to battle for the ultimate title.

A Historic Collaboration

Munir Khoja, Managing Director of Jameel Motorsport and Marketing Communications at Abdul Latif Jameel Motors, summed it up perfectly:

“This partnership is a big milestone—where automotive innovation meets the esports world. It’s all about connecting with Saudi’s youth and creating exciting experiences while supporting Vision 2030’s Quality of Life Program. Together, we’re exploring new ways to redefine gaming, mobility, and beyond.”

From gaming legends to gearheads, Gamers8: The Land of Heroes is where innovation, entertainment, and competition come together. Don’t miss out—mark your calendars and join the action this summer! 🚀🎮